Erin Wesley

Erin Wesley, founder of Eating Recovery Coach, sought professional photography services to elevate her brand’s visual identity and enhance her online presence. As a passionate advocate for recovery, Erin needed imagery that authentically represented her warmth, expertise, and supportive approach. The photos would be used across her website, social media, and marketing materials to connect with individuals seeking recovery support and to establish her as a trusted authority in the eating disorder recovery space.

Challenges:

1. Authenticity: The imagery needed to reflect Erin’s genuine care and compassion for her clients while maintaining a professional tone.
2. Diverse Usage: The photos had to be versatile enough to fit various platforms, including her website, blog, social media, and email campaigns.
3. Safe and Inviting Aesthetic: The visuals needed to evoke a sense of calm, safety, and empowerment, resonating with individuals on their recovery journey.

Our Approach

At Content Supply Co., we believe in creating visuals that tell a story. For Erin Wesley, we crafted a strategy to ensure her brand’s essence was captured in every frame.

1. Pre-Production: Understanding the Vision

We began with a discovery session to understand Erin’s goals, target audience, and brand values. Erin emphasized the importance of creating imagery that reflected her supportive and empathetic coaching style. Key themes included:

• Empowerment: Highlighting Erin’s role in guiding clients toward recovery and self-acceptance.
• Warmth and Connection: Showcasing her approachable personality and genuine care.
• Tranquility: Incorporating calming elements to reflect the recovery journey’s supportive and nurturing environment.

Together, we developed a creative brief and selected locations that included natural outdoor settings and a cozy, inviting indoor space that mirrored her brand’s aesthetic.

2. Photoshoot: Creating the Narrative

The photoshoot was designed to reflect Erin’s values and the transformative work she does with her clients. Key components included:

• Coaching in Action: We staged scenarios where Erin was actively coaching, fostering connection and trust through body language and engagement.
• Lifestyle Photography: Candid, natural moments captured Erin in settings that reflected her everyday authenticity and warmth.
• Environmental Portraits: Outdoor shots incorporated natural light and soft, earthy tones to align with the calming aesthetic of her brand.
• Professional Headshots: Clean, approachable portraits suitable for her website and professional profiles.

Throughout the shoot, we prioritized making Erin feel comfortable and confident to ensure the images authentically represented her personality and mission.

3. Post-Production: Bringing the Vision to Life

Our editing team refined the photos to enhance their natural beauty and align with Erin’s brand colors and tone. We focused on creating a cohesive visual library that conveyed professionalism, warmth, and hope.

Results

The final photography collection provided Erin with a versatile set of images that elevated her brand and supported her mission of empowering individuals in their recovery journey.

Key Outcomes:

1. Enhanced Online Presence: Erin’s updated website and social media profiles now feature cohesive, high-quality visuals that strengthen her brand identity.
2. Increased Engagement: The authentic imagery resonated deeply with her audience, leading to higher engagement rates across her platforms.
3. Stronger Client Connections: The inviting and empowering photos helped prospective clients feel more comfortable reaching out for support.
4. Streamlined Marketing: The professional imagery streamlined the creation of marketing materials, saving time and ensuring consistency.

Our partnership with Erin Wesley demonstrates the power of professional photography in building a brand that is both authentic and impactful. By creating imagery that reflects Erin’s values and mission, we helped her connect with her audience and reinforce her role as a trusted coach in the recovery space.